Tuesday, September 28, 2021

Strategy for News Sites : The others Stays Unwritten.

I was driving last week when my 13 year old said, "Mom, what's black and white and red all over? A newspaper!" My initial thought was ...well not anymore...

It's refreshing to see an uproar on blogs, and healthy as well.

So, journalists, you got your butt whooped by innovative marketing that disrupted your industry status quo; stuff happens, and now it is time for you to do something positive about it.

Professionally managed strategic planning sessions channel brainstorming and drive topics to defined action items, in just a well-paced, productive environment.

Journalists, consider that you build widgets. In your case it is news, and like many engineers and other developers, you are enamored together with your widget. However, like every widget, your widget must be marketed, sold, and supported etc, to generate cash flow and a long-term healthy balance sheet so you can build more widgets https://takerootandwrite.com/.

Google, Yahoo and others are in the commercial of generating web traffic for profit; they distribute your widgets to generate more traffic to their sites. They distribute your widgets totally free without payment for you setting a defacto standard; they're not in operation to make money on news.

When you commit to developing business models you'll progress forward. When you step out of your homogenous safe place, you'll never think about your widgets the exact same way again. As an example, think of the intelligent, motivated blog readers as a resource. Consider these rules of engagement for strategic planning sessions:

1. Building business models is all about working ON your company, not IN your business. Be objective, and open-minded; study on history without dwelling on the past http://trendynews4u.com/.

2. The team will evaluate markets and customer segments, Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis, value propositions, price elasticity, competition and a great many other components. Strategic planning sessions conducted by an experienced professional won't solve all issues tomorrow, but will focus on the achievable and deliver action items, set goals for another session, establish feedback mechanisms, etc.

3. Harvard's session the other day, "How to Make Profit News: New Business Models for the 21st Century" had 48 attendees, 3.5 dozen too many. A productive team is comprised of 6 people, a maximum of 7, plus a treatment leader providing agenda, content and infrastructure, along with setting the pace and keeping the session on track https://afic.co/.

Perhaps blog readers should weigh in on who ought to be on the first strategic planning team. Have two lists (one example raised on a web log comment was a part from the Huffington Post) 1> who ought to be on the team and 2> who ought to be guest speakers willing to possess candid discussions.Not everyone will have a way or prepared to participate; have alternates.
4. Team meets one 8-hour day every 3 weeks, finish session 1 in 12 weeks, final report in 15 weeks.

5. Team suggests reports to be evaluated e.g., consumer research. Blog readers outline 'The Best Of" reports as well.

Perhaps blog readers can volunteer to do research. This may keep journalists involved in the sessions, be the main solution and keep consitently the pace moving. As an example, if 1 out of 4 those who read journalism blogs commit to greatly help 2 hours every three weeks, we could evaluate some interesting results. This is simply not frustrating, but incredibly beneficial. Some research, like these example, would focus on a certain market, specific customer segments; other requests will be different.
Example research request: Call 5 companies in the to-be-defined industry in your home town and inquire further the exact same 5 questions to give an, albeit loosely coupled but a sampling of data. Interview the company owner. Listen. Understand this world from the owners' shoes. Example questions are:
What results perhaps you have seen from newspaper advertising?
The length of time did you run ads, what were your original expectations, and were your expectations met?
Were you in a position to differentiate your company with newspaper advertising, why or you will want to?
What is the most successful way you gain new business?
Have you been advertising in other venues and how successful is that for you?
Ask folks who don't advertise today and who do advertise today. Engage them in conversation. Probe. Feedback will be consolidated and results posted.

Journalists, innovative leaders of strategic planning sessions assist intelligent professionals immersed in today's model to consider from the box. When companies wish to re-brand and open new lines of business or when innovative marketing disrupts the status quo establishing new competition, many choose strategic planning professionals. Consider working with a treatment leader that's never worked in your industry, an expert strategist may question perceptions and find marketable assets where none were visible before.

Gambling Casinos : You Will relish These.

Gambling casinos are establishments that offer accommodation for individuals to participate in gambling activities as well as to entertain themselves through concerts, sporting events and stand-up comedy, among many others. These establishments were created to keep gambling off the streets and to manage to control a lot of people from taking advantage of those people who are into betting and taking chances. These generally include card games such as poker and black jack, horse racing and lottery to call a few. The amount of betting may begin from a tiny amount perhaps a cent to a buck but can rise to 1000s of dollars https://www.jinamart.com.

The origin of gambling could be traced back once again to the Chinese in 2300 BC but it had been believed that every society had a unique type of gambling through the ancient times. Dice are considered to be the oldest type of gambling of originally used for fortune telling in ancient Egypt. These were made of bones and teeth of animals while the design of dice we know today was created in Korea and used in the Buddhist game called Promotion. Subsequently games using dice were brought and developed in different countries such as Rome where even children were taught to gamble and throw dice.

Another integral section of gambling similar to the dice may be the deck of playing cards. Its origins could be traced back from the Chinese Turkestan in the 11th century but it had been the French have been credited for the invention of the playing cards in 1387. These already had the suits we know from the playing cards of today which will be the spade, club, heart and diamond. Johann Gutenberg of Germany was the first to print the full deck of cards in 1440 http://www.pokerboyaa.asia/.

Gambling casinos, on one other hand, began in Europe where in fact the term casino meant a small villa or summerhouse that was usually built on the causes of large Italian homes or palaces. Subsequently, in the 1600s different kinds of gambling found their way in the United States through immigrants who introduced various kinds of games. In the 19th century public buildings where gambling and sports took place were called casinos as well as riverboats on the waters of the Mississippi and Ohio Rivers in early 1800s.

Gambling casinos became illegal as a result of professional gamblers who resort to cheating to make money. This made gambling generally speaking immoral and professional gamblers were blamed for curtailing the economic growth and endangering the streets because of numerous crimes they committed. However, this didn't stop gambling casinos to go underground and gaming operations for organized crimes were created. The 20th century witnessed the building of the first of several casinos in Nevada of considered to be financed by mobsters such as the Flamingo in Las Vegas that was opened by known New York mobster, Bugsy Siegel in 1947 https://goelist.com/.

In subsequent years gambling casinos, although tinged with concerns on the morality of gaming and betting, were legalized in different states such as New York, Chicago, Las Vegas, Atlantic City and Monte Carlo among others. The reason why leading to the legalization of gambling casinos was to greatly help revitalize the economy of different states and cities.